Glossary

A script format for AI-generated video content. Columns: Scene #, Narration, Visuals.

Like a storyboard treatment with descriptive visual prompts for an AI image/video generator.

Journey Viral internal — refers to the AI production track's script structure.

A prop, costume, or set dressing item uploaded to the library with AI-generated tags for searchability.

Like a props department inventory system — every item photographed, described, and catalogued.

"Asset" in the production design sense — a physical item that serves a role in a shoot.

A permanent record of every field change made to every record in the system: who changed it, when, from what value to what value.

Like a notarized paper trail — every action is recorded and timestamped.

"Audit" from Latin *audire* (to hear) — originally an oral review of accounts; now any systematic review of records.

A parked status for scripts that are on hold indefinitely but not deleted.

A stove's back burner — the dish stays warm but isn't being actively worked on.

Culinary metaphor widely used in creative production.

A labeled shoot segment designating which camera or character group is being filmed in that setup.

Like camera A, B, and C on a multicam set — each labeled position gets its own segment.

Journey Viral internal — shorthand for "Camera [number]."

The set of clients an external member is restricted to. All queries are filtered server-side.

Like a security clearance level — the system enforces what you can and can't see.

Journey Viral internal — "scope" in the programming sense of a defined access boundary.

AWS's content delivery network (CDN) that serves Heliconflow's video files from edge servers close to the viewer, rather than from the VPS.

Like a chain of regional warehouses — instead of shipping everything from one central location, copies are stored closer to the customer for faster delivery.

Amazon Web Services product name — "CloudFront" for cloud-based content served at the front/edge of the network.

A two-stage production workflow for recipe content. Phase 1 captures the cooking footage; Phase 2 is a Talking Head filmed after, built around that footage.

Like a cooking show that films the cooking segment and the host's commentary as separate shoots.

Journey Viral internal — named for the literal content type.

A persistent clipboard that holds copied rows or cells and works across different scripts and browser tabs.

Like a universal clipboard app on your phone that lets you copy from one app and paste into a completely different one.

Journey Viral internal — distinguishes from the browser's native single-tab clipboard.

A client whose content is fully AI-generated ("Create to Fulfill"). Uses the AI production track only.

Like a print-on-demand publisher — content is generated to spec rather than filmed.

Journey Viral internal abbreviation for "Create to Fulfill."

Jessie only. Receives email when Live or AI production videos are approved.

Like a designated point of contact — all production-ready notifications route through one person.

Journey Viral internal configuration — the "default" group in the email routing logic.

A mathematical representation of an asset's content as a list of numbers (a vector), enabling similarity comparisons between assets.

Like placing every asset on a map where similar items cluster together — search returns the nearest neighbors.

From machine learning — "embedding" a data point into a high-dimensional vector space.

A team member scoped to one or more specific clients. All other content is hidden server-side.

Like a contractor brought in to work on one client account — they don't see the rest of the agency's work.

Journey Viral internal classification — enforced server-side, not just in the UI.

A 24-hour session issued to an external viewer after they enter their name and email on a share link page. Enables commenting without a full account.

Like a visitor badge at an office — grants temporary, limited access without a permanent credential.

"Guest" from hospitality — someone granted temporary access as a visitor rather than a member.

In Progress. The default working status of a script being actively written.

A draft with a "work in progress" stamp on the cover.

Abbreviation for "In Progress."

A production status meaning the card needs a reshoot before it can proceed.

Like a film slate with "NG" (no good) — this take didn't work and needs to be redone.

Journey Viral internal — used where a "Filmed" card is found to be unusable.

A team member who can see all clients' content.

Like a full employee with access to the whole building.

Journey Viral internal classification — opposite of External.

A flag on a member account that forces a password reset on next login.

Like a bank requiring you to change a temporary PIN the first time you use a new card.

Technical field name from the auth system — set to `true` on new accounts with temporary passwords.

The saved project file from a non-linear video editing application (Premiere Pro `.prproj`, DaVinci Resolve `.drp`, After Effects `.aep`, etc.).

Like the Photoshop `.psd` file behind a finished JPEG — the editable source that produced the final video.

"NLE" = Non-Linear Editor, the industry term for software that edits video in a timeline.

A saving method that records individual cell changes as discrete operations, allowing multiple users' simultaneous edits to be merged without one overwriting the other.

Like Google Docs tracking each keystroke as an individual change rather than saving the whole document on every keypress.

"Op" from "operation" — terminology from operational transformation, a technique used in collaborative editing systems.

The number of approved videos in a client's queue. Shown on the Dashboard as a color-coded bar: red = 3 or fewer, amber = 4–7, green = 8 or more.

Like runway depth — how many content pieces are ready before you run out.

Journey Viral internal metric — referenced on the Dashboard.

An ordered list of approved videos waiting to be posted for a client on a specific track (Live or AI).

Like a publishing calendar — articles are lined up in the order they'll go live.

Journey Viral internal — "queue" in the standard computing sense of an ordered waiting list.

A temporary, single-use URL that grants access to a specific file in S3 for a limited time, without requiring AWS credentials.

Like a one-time access code — valid for a short window and then expires.

AWS terminology — the URL is "pre-signed" with authentication credentials so no login is required to use it.

One of six categories assigned to each asset: Costume, Branded Merch, Set Dressing, Hand Prop, Food, Other.

Like a props department shelf label — broad category before you get to the specific item description.

Journey Viral internal classification — derived from standard production design terminology.

The dedicated quality review interface for scripts and videos awaiting approval.

Like an editorial desk where work lands for a second set of eyes before it moves forward.

Short for "quality" — Journey Viral internal shorthand.

The quality-control stage a script must pass before entering production.

Like an editor reviewing a manuscript before it goes to a publisher.

Short for "quality review" — Journey Viral internal terminology.

The email group notified whenever a script is approved: Jessie, Kendra, Keziah, Noah, Marissa, Sarah.

Like a production announcement list — everyone who needs to know a script is greenlit gets the message at once.

Journey Viral internal notification group name.

A feature that lets admins correct AI analysis by providing a hint to guide the re-analysis.

Like telling a photo tagger "this isn't a cat, it's a fox — look again."

Journey Viral internal — uses Clio (the AI assistant) to re-run Haiku vision with guided context.

A two-phase cooking script. Phase 1 captures the recipe and gesture footage; Phase 2 is a Talking Head built from it.

Like a cooking show where the recipe demonstration and host commentary are filmed as separate segments.

Journey Viral internal — named after the content type it serves.

A client whose editors create Video Cards directly from raw footage, without a script.

Like improvisational jazz — no written score, the piece is built from the live performance.

Journey Viral internal — "riff" from music improvisation.

A Video Card created without a linked script. Used by clients who shoot freestyle footage and edit it directly.

Like a journalist's file — no script, just raw footage that gets shaped in the edit.

"Riff" from music improvisation — playing freely from a theme without a written score.

A named permission set assigned to a team member. Roles are flags — a person can hold any combination.

Like job titles that come with access badges — your title determines which doors you can open.

From theatre — a "role" is the part a person plays. In software, adopted to describe a set of permissions assigned to a user.

A structured document containing all scene-level content for a short-form video.

Like a screenplay, but broken into discrete rows rather than narrative paragraphs.

From Latin *scriptum* — something written.

The system rule that prevents a writer from approving their own script.

Like a policy requiring a second proofreader — you can't sign off on your own work.

Journey Viral system rule — enforced server-side.

A search method that finds results based on meaning and similarity rather than exact keyword matching.

Like searching your brain — you don't need to remember the exact word, just the concept ("red sports car" finds results even if the description says "crimson racing vehicle").

From semantics (the study of meaning) — "semantic" search vs. "lexical" (keyword) search.

Access rules applied by the API, not just the frontend. Even if the UI shows or hides a button, the server independently validates every action.

Like a bouncer at a venue — the "no entry" sign on the door is just a hint; the actual check happens at the door.

Web development terminology — "server-side" means the logic runs on the server, not in the user's browser.

A unique random string that identifies a public share link. It's the part of the URL after `/share/`.

Like the code on a gift card — meaningless on its own, but it unlocks something specific when used.

From authentication/web terminology — a "token" is a string that grants temporary access.

The team member responsible for coordinating the shoot: scheduling, talent, camera setup.

Like a line producer or first assistant director on a film set.

Journey Viral internal role title.

The earliest shoot day across all of a Video Card's segments. Auto-computed when segments are set.

Like the "first day of principal photography" date on a production schedule.

Derived field — set automatically by the system from segment data.

One camera's portion of a shoot day for a production. A multi-camera Skit might have four segments: Cam 1, Cam 2, Cam 3, Cam 4.

Like an individual setup on a film set — each camera position or scene configuration is its own segment.

Journey Viral internal — "segment" in the sense of a defined portion of a shoot day.

A scripted format with columns for Scene #, Character, Line, Directional Notes, Scene Description, and Props.

Like a stage play script broken into short scenes.

From Old Norse *skít* — to shoot, move quickly. In short-form video, a "skit" is a brief comedic or dramatic scene.

One entry in the posting queue representing one video for one client on one track.

Like a time slot in a broadcast schedule — one show in one position.

Journey Viral internal — a "slot" in the queue.

The scheduling tool that matches characters from a Skit script to available talent for the shoot.

Like a casting sheet that shows which actors are available on which days.

Journey Viral internal acronym — Talent Assignment List.

A flag indicating that a talent assigned to a shoot segment is not available at the scheduled time.

Like a scheduling clash on a shared calendar — two things booked at once for the same person.

Journey Viral internal — displayed as a warning; does not automatically block scheduling.

A scripted format for direct-to-camera narration. Columns: Scene #, Narration, A Roll, B Roll, VFX, SFX, Props.

Like a news broadcast script — one narrator, cutting between face cam and supporting footage.

Industry term for an on-camera direct address shot where the subject speaks directly to the lens.

A video comment pinned to a specific point in time in the video, shown as a dot on the scrubber.

Like margin notes in a document, but on a video timeline.

"Timecode" from broadcast production — a standardized time reference (HH:MM:SS:FF) used to identify exact frames.

The process of converting a video file from its original format into a browser-playable format (typically a compressed MP4).

Like converting a high-resolution RAW photo to a smaller JPEG for sharing — the content is the same, but the format is optimized for its use.

"Trans-" (across) + "coding" (encoding) — converting from one codec/format to another.

Heliconflow's search approach: try keyword/tag matching first; fall back to semantic vector search if no exact matches are found.

Like a library catalog that first checks exact title matches, then suggests similar books if nothing matches.

Journey Viral internal description of the search pipeline.

A saved copy of the script body at a specific point in time, created automatically at key events (saves, status changes, restores).

Like a save point in a video game — you can return to any previous checkpoint.

From software version control terminology.

The individual record for a single video in production. Holds all metadata, status, assignments, and the uploaded video file.

Like a production brief or docket that follows a video from shoot day to the moment it's posted.

Journey Viral internal term — a "card" in the Kanban-style production board sense.